A major UK advertising agency working on behalf of their airline client has turned to ImageBrief to help source hard to find, authentic vacation images dating back as far as 1995.
The images will be used in a campaign that will highlight 20 years of travel with the airline and had photographers mining their archives and dusting off their old 35mm negatives.
“This brief was fun since it gave my husband and I the opportunity to go through old photos and try and find some appropriate ones for the brief,” says photographer, Marie Claude Couillard, who is based in France.
19 photographers collaborated to license a total of 24 images. The sales marked some of the biggest ever made for many of the photographers, the majority of whom keep 100% of the commission on the sale.
“I'm very happy with this sale, it's the biggest I've ever made! I usually work with Getty Images as my main stock agency, and even if I've made some good sales, nothing as exciting as this one,” says Elvira Boix, a photographer based in Spain.