The ambitious Sydney-based start up, which plans to take on Getty Images and Corbis, is an online marketplace that connects image buyers with a global network of professional photographers. Buyers can post a brief for an immediate image requirement and photographers submit images that are tailored to the buyer’s request.
Targeted at advertising agencies, marketing departments, magazines and graphic designers, ImageBrief provides an alternative solution for image buyers who no longer wish to spend hours trawling through image stock libraries.
“It’s an expensive and time consuming process for image buyers to wade through pages of irrelevant search results from stock image libraries,” says co-founder Moss.
“Photographers’ images are buried amongst tens of millions of other images and when the buyer eventually finds a suitable fit the image may already be published or is too expensive for them to licence,” he adds.
“We believe the use of a ‘crowd-sourcing model’ is more cost effective, time-saving, far reaching and tailored than the ‘search model’ offered by other traditional stock library businesses.”
ImageBrief aims to disrupt the two sleeping giants that hold a duopoly over the $200-plus billion image sourcing market. The co-founders are confident that the outdated ‘search based’ business model of traditional image libraries will become a secondary option to ImageBrief’s ‘brief based’ approach.
Moss explains: “We have professional photographers around the globe registered and ready to respond to a buyer’s brief. Because of this, ImageBrief delivers exact results of available images in real-time and at a price set by the buyer.”
Creative Sydney director Jess Scully, who included 150 speakers in this year’s festival line up, believes that ImageBrief provides the perfect platform for professional photographers to monetise on their already existing body of work and says the service will help to identify new market opportunities.
“We look for companies and individuals whose market approach is new and exciting and can offer an advantage to other creative professionals,” says Scully. “ImageBrief utilises the power of the crowd and is the next stage of web 2.0. It’s not just sourcing a crowd but is developing targeted niches, in this case for professional photographers, so it ticked all our boxes.”
ImageBrief’s Simon Moss spoke at Creative Sydney’s Group Think, an annual event presented as part of Vivid Sydney, a festival of ideas, light and music, which ran until June 12, 2011. To watch his full presentation click on the following link:
About ImageBrief: ImageBrief is an interactive platform for image buyers and sellers. Buyers engage with photographers providing references, samples and feedback when the brief is active. ImageBrief provides a secure platform for the image tender process, award, payment, legal agreements and high resolution image download.
About the team: The four Sydney based ImageBrief co-founders draw on more than 60 years experience in image sales, management, marketing, IT software and online digital media. Co-founder Simon Moss is a director of Picdesk and manages the largest social media community of photo editors, art buyers and creative directors.