ImageBrief, www.imagebrief.com, allows clients requiring photographic images the opportunity to directly brief this cadre of photographers for the appropriate picture as opposed to searching for it amongst the often over-exposed and bland imagery of the traditional photographic library. Meg Moss, Co-Founder of ImageBrief and responsible for Photographer Relations said, “We are creating the situation of putting suppliers and the end users together – in this case photographers and those requiring photographic images. Our sophisticated and moderated use of crowd-sourcing techniques allows creative clients the opportunity to brief photographers on their exact needs, saving them time and money.”
Photographers joining the ImageBrief marketplace receive briefs from image buyers for review and response. If they win the brief, the photographer receives 70% of the total licence fee offered by the buyer. ImageBrief thus provides professional photographers with an amazing opportunity to market their current portfolio and back catalogue whilst retaining full control over copyright.
Meg Moss continued, “Surveys show that up to 90% of a photographers’ work is not even available online. ImageBrief is a beautifully simple system. We alert our photographers to the brief by email and if they have appropriate images they submit it for consideration. Clients love the simplicity of the process and the fact that they’re briefing rather than having to search, along with the range of great photography it gives them access to. For photographers it’s a new and exciting opportunity to maximize the earning potential from otherwise dormant images.”
ImageBrief is looking to increase the number of photographer registrants in a variety of areas including fashion, lifestyle, art, sport and recreation, nature and wildlife, design, architecture and visual metaphor in order to offer an even broader spectrum of imagery to the rapidly increasing number of requests from creatives, designers, art buyers, publishers and picture editors seeking to license fresh imagery. Professional photographers can register their interest at www.imagebrief.com/photographers