ImageBrief uses crowdsourcing to connect Ad Agencies with fast growing network of global photographers
In just eight short weeks enrolled photographers are being matched with briefs from some of the world's most powerful advertising agencies
02 AUGUST 2011, SYDNEY, AUSTRALIA
SummaryThe exciting new company which puts image buyers and photographers together, already has 1300 registered professional photographers and users in over one hundred countries. ImageBrief photographers receive more than double the average commission rate making the business of selling photographic images more profitable per transaction.
ImageBrief, www.imagebrief.com, allows clients requiring photographic images the opportunity to directly brief this cadre of photographers for the appropriate picture as opposed to searching for it amongst the often over-exposed and bland imagery of the traditional photographic library. Meg Moss, Co-Founder of ImageBrief and responsible for Photographer Relations said, “We are creating the situation of putting suppliers and the end users together – in this case photographers and those requiring photographic images. Our sophisticated and moderated use of crowd-sourcing techniques allows creative clients the opportunity to brief photographers on their exact needs, saving them time and money.”
Photographers joining the ImageBrief marketplace receive briefs from image buyers for review and response. If they win the brief, the photographer receives 70% of the total licence fee offered by the buyer. ImageBrief thus provides professional photographers with an amazing opportunity to market their current portfolio and back catalogue whilst retaining full control over copyright.
Meg Moss continued, “Surveys show that up to 90% of a photographers’ work is not even available online. ImageBrief is a beautifully simple system. We alert our photographers to the brief by email and if they have appropriate images they submit it for consideration. Clients love the simplicity of the process and the fact that they’re briefing rather than having to search, along with the range of great photography it gives them access to. For photographers it’s a new and exciting opportunity to maximize the earning potential from otherwise dormant images.”
ImageBrief is looking to increase the number of photographer registrants in a variety of areas including fashion, lifestyle, art, sport and recreation, nature and wildlife, design, architecture and visual metaphor in order to offer an even broader spectrum of imagery to the rapidly increasing number of requests from creatives, designers, art buyers, publishers and picture editors seeking to license fresh imagery. Professional photographers can register their interest at www.imagebrief.com/photographers
"“We are creating the situation of putting suppliers and the end users together – in this case photographers and those requiring photographic images. Our sophisticated and moderated use of crowd-sourcing techniques allows creative clients the opportunity to brief photographers on their exact needs, saving them time and money.”" Meg Moss, Co-Founder of ImageBrief
"Once stock collections and submissions migrated online, the number of instantly accessible images climbed into the multi-millions – this month, one of the top libraries announced hitting the 23 million-image mark. But while it is now easy to quickly access tens of thousands of images on any subject, searching for one great image can be exasperating and fruitless. Digitisation of the stock industry has expanded access to imagery, but it also made image search a keyword-driven process rapidly overwhelmed by sheer volume"." Betsy Reid, Former Founding Director of the Stock Artists Alliance
ImageBrief is an on-demand photography sourcing platform for the world's leading brands and their agencies. Buyers can search, brief, or hire 45,000 photographers from more than 161 countries and handpick content that is specific to the brands requirements. Search images by keyword, reverse image, collections, or photographer.
ImageBrief clients include Ogilvy, TBWA, Publicis, Y&R, BBDO, Conde Nast, Penguin, Simon & Schuster, Coca-Cola, Expedia and Visa.