ImageBrief disrupts stock libraries with buyer-centric brief model
Buyers quick to adopt the new way to license high-quality photography direct from photographers and by-pass stock image libraries
03 MAY 2012, SYDNEY, AUSTRALIA
SummaryImageBrief, the online marketplace that connects image buyers with a global network of professional photographers, has expanded globally and is being embraced by creatives, image buyers and photographers across the globe. Recent expansion into London has been followed up with a new office in Capetown, South Africa and the company will officially launch into the US later this month at the New York Photo Festival.
Designed to transform the way images are found and licensed online, ImageBrief makes finding the right shot far easier and gives buyers greater budget control. Gone are the days of searching through page upon page of stock photos and trying to refine search criteria to find the right shot. The buyer simply posts a brief outlining their needs, including budget and timeframe, and then waits for the shots to start coming in.
“Our agency and publishing customers love the ease of licensing images via ImageBrief,” said CEO Simon Moss. “Less than a month after expanding into London, we’re finding creatives in one of the world’s most heralded creative cities are embracing the model over the traditional stock libraries, and have started briefing in their image needs via ImageBrief".
“They’re finding fresh, unique shots which haven’t been seen before, and because they can define their budget and usage terms up-front, they are in complete control of the process.”
Photographers are accepted by ImageBrief based on the strength of their portfolio, ensuring a high standard of imagery is available. With a global network of more than 2600 photographers now accepted and many more requests flooding in, the content available to buyers is exceptional. Publishers including ACP Magazines, Australia’s leading magazine publishing house, are also contributing their range of high quality images to meet briefs, meaning ImageBrief customers have access to a wider-range of high-quality relevant shots.
ImageBrief has contributing photographers from 102 countries. Customer briefs are coming in from across the globe as creatives discover there is an easier way to get the shot they need on brief, on budget and on time.
ImageBrief was recognised earlier this year by Australia's leading business magazine, BRW, as one of the ten start-ups to watch.
"Our customers love the ease of licensing images via ImageBrief. Less than a month after expanding into London, we’re finding creatives in one of the world’s most heralded creative cities are embracing the model over the traditional stock libraries, and have started briefing in their image needs via ImageBrief. They’re finding fresh, unique shots which haven’t been seen before, and because they can define their budget and usage terms up-front, they are in complete control of the process." Simon Moss, CEO, ImageBrief
ImageBrief is an on-demand photography sourcing platform for the world's leading brands and their agencies. Buyers can search, brief, or hire 45,000 photographers from more than 161 countries and handpick content that is specific to the brands requirements. Search images by keyword, reverse image, collections, or photographer.
ImageBrief clients include Ogilvy, TBWA, Publicis, Y&R, BBDO, Conde Nast, Penguin, Simon & Schuster, Coca-Cola, Expedia and Visa.