ImageBrief disrupts stock libraries, attracts photography talent with greater rewards and control
Buyers quick to adopt the new way to license high-quality photography direct from photographers and by-pass stock image libraries
06 MAY 2012, SYDNEY, AUSTRALIA
SummaryImageBrief, the online marketplace that connects image buyers with a global network of professional photographers, has expanded globally and is being embraced by creatives, editors and photographers across the globe. Recent expansion into London has been followed by a new office in Capetown, South Africa. The company will officially launch into the US later this month at the New York Photo Festival - NYPH 2012.
Designed to transform the way images are found and licensed online, ImageBrief makes finding the right shot far easier for buyers and gives photographers greater control over rights, usage and pricing. Gone are the days of searching through page upon page of stock photos and trying to refine search criteria to find the right shot. The buyer simply posts a brief outlining their needs, including budget, deadline and intended usage. Photographers respond by uploading shots from their existing catalogues to meet the brief. The buyers then select the image/s they like and pay for the licence. The photographer retains seventy percent of the payment - a significanlty higher percentage than the majority of stock libraries, often offering as low as thirty percent to the photographer.
“Our agency and publishing customers love the ease of licensing images via ImageBrief,” said CEO Simon Moss. “Less than a month after expanding into London, one of the world's most creatively demanding cities, we’re finding creatives are embracing the model over the traditional stock libraries and have started briefing for their image needs via ImageBrief".
The talent pool is curated. Photographers are accepted to ImageBrief based on the strength of their portfolio, ensuring a high standard of photography is available. With a global network of more than 2600 photographers now accepted and many more requests flooding in, ImageBrief is attracting a pool of high calibre photographers. Publishers including ACP Magazines, Australia’s leading magazine publishing house, are also contributing their range of high quality images to meet briefs, giving ImageBrief customers access to a wide-range of high-quality, relevant shots.
According to photographer Beowulf Sheehan “with ImageBrief the blinders are taken off stock photography. Photographers know exactly what buyers want, see what pictures sell, and in the process learn how to better serve the market.”
ImageBrief has contributing photographers from 102 countries. Customer briefs are coming in from across the globe as creatives discover there is an easier way to get the shot they need on brief, on budget and on time.
ImageBrief was recognised earlier this year by Australia's leading business magazine, BRW, as one of the ten start-ups to watch.
"Less than a month after expanding into London, one of the world's most creatively demanding cities, we’re finding creatives are embracing the model over the traditional stock libraries and have started briefing for their image needs via ImageBrief" Simon Moss, CEO ImageBrief
"ImageBrief is a great way to earn $$$ from those lazy images sitting on my hard drive. It is straightforward to use and a real no-brainer to participate in the briefs. I have already made more money from ImageBrief submission wins than I made from my agent for all of last year. " George Seper, photographer
"With ImageBrief.com, the blinders are taken off stock photography. Photographers know exactly what buyers want, see what pictures sell, and in the process learn how to better serve the market. " Beowulf Sheehan, photographer
ImageBrief is an on-demand photography sourcing platform for the world's leading brands and their agencies. Buyers can search, brief, or hire 45,000 photographers from more than 161 countries and handpick content that is specific to the brands requirements. Search images by keyword, reverse image, collections, or photographer.
ImageBrief clients include Ogilvy, TBWA, Publicis, Y&R, BBDO, Conde Nast, Penguin, Simon & Schuster, Coca-Cola, Expedia and Visa.