New ImageBrief campaign invites photographers to unveil 'The Lost'

Inspirational campaign recognises unseen masterpieces

07 JUNE 2012, SYDNEY, AUSTRALIA
Summary
ImageBrief, the online marketplace that connects image buyers with a global network of professional photographers, has launched their first major marketing campaign, asking photographers to find those fabulous lost images that lie in their archives unused.

The Lost is an inspirational appeal to photographers to seek out those unseen images and let them be found. The campaign is based upon the premise that the 12.5 million professional photographers on the planet have captured more than 60 billion images, most of which have not seen the light of day.  The film has been designed to attract and recruit photography talent to ImageBrief in order to meet the increasing needs of their image-buying customer base. 

“This is a visual, inspirational film that was carefully crafted to appeal to our highly visual target audience – photographers,” said ImageBrief Marketing Director, Stephen Pearson.  “One of the key drivers for the success of this business is the quality of the photographer base we recruit; hence this campaign is a key element in our overall marketing strategy.”

The campaign was created by Whybin/TBWA Auckland with production talent from Flying Fish.  The Lost was premiered as part of ImageBrief’s involvement with the New York Photo Festival. 

A growing international phenomenon, ImageBrief is transforming the way creatives source commercial photography.  With a presence in Australia, the UK, the USA and now South Africa, ImageBrief is being embraced by image buyers and photographers alike, with a growing base of 3000 photographers from more than 100 countries. 

To view The Lost go to https://vimeo.com/43604572

Quotes
"This is a visual, inspirational film that was carefully crafted to appeal to our highly visual target audience – photographers. One of the key drivers for the success of this business is the quality of the photographer base we recruit; hence this campaign is a key element in our overall marketing strategy." ImageBrief Marketing Director, Stephen Pearson
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About ImageBrief

ImageBrief is an on-demand photography sourcing platform for the world's leading brands and their agencies. Buyers can search, brief, or hire 45,000 photographers from more than 161 countries and handpick content that is specific to the brands requirements. Search images by keyword, reverse image, collections, or photographer.

ImageBrief clients include Ogilvy, TBWA, Publicis, Y&R, BBDO, Conde Nast, Penguin, Simon & Schuster, Coca-Cola, Expedia and Visa.

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